Friday, February 8, 2008

"Adds Exciting Fun To Any Party"

Because you don't just want to have fun. You want to have exciting fun.

The Jiffy frosting admen know a thing or two about exciting fun, according to this ad from the early 1960s. Their cake is "Delicious, Thrilling, Easy" and that is because there are two kinds of filling - see that? Pink stuff on one side and brown stuff on the other.

I'll summarize the recipe, to spare you. Make up any old chiffon or angel cake mix and dump it in a tube pan and bake it. Then you have to cut a "trench" (their word) 2 inches deep. Halfway around the trench you put in chocolate pudding made with 1 1/2 cups of milk (a little less than normal, I guess, to make it thicker - this bit is in italics, it must be the thrilling part). The other half you fill with strawberry gelatin that you have whipped into a frothy mess. Stick the bits of cake that you removed in your entrenching activity, back on the cake. And frost with TWO boxes of Jiffy frosting to which you have added 6 Tb of cocoa. Um, that is a lot of frosting. The Jiffy people are getting a little too excited about this cake.

But for me the most disturbing and intriguing part of the ad is the sixpack of Wrigley's Spearmint Gum that has inserted itself, like a big-headed cousin who wants to be in all the family pictures, in front of the cake. Is it the guest of honor at the party? Do packs of gum throw parties? Do they even eat cake? And why is it travelling in a pack?

The copy tells us that Wrigley's is about the best thing that ever could happen to you. Hence the crowd mentality - you are going to want a lot of gum:

Happy Treat For All Ages

You please your whole family when you bring home Wrigley's Spearmint Gum. All love the delicious taste. And the smooth, satisfying chewing aids digestion, helps keep teeth clean, nice. Get the handy six-pack unit. It helps you keep from running out of this popular treat.

That's some endorsement for the cake, isn't it - basically, it's going to give you a bad taste in your mouth, indigestion and ruin your teeth. Wrigley's to the rescue!

Or could it be that the Wrigley's gum is supposed to be part of the pink cake filling - to offset the thrilling side effects of eating it. That really would be a surprise.


Rochelle R. said...

I am really dating myself but I remember those Wrigley's ads. The recipes never had anything to do with gum and I always thought it was a weird ad campaign.

GoRetroGirl said...

I have the impression that the Wrigley's gum is the "surprise" in the cake - gross.

Lidian said...

GoRetroGirl - That really would be surprising!

The Crazy Suburban Mom said...

It's so odd - I see these. Weird recipes and the gum. and I don't quite get the connection ever but I guess they didn't feel they could really push gum? so they tagged it on something they thought people would look at? I don't know. But Ive always found these the oddest things...