Thursday, July 24, 2008

Morale Boosting For Fortysomethings

"An extra special outfit...something just that little bit different, that will be noticed in a crowd."

They got that right.

Woman's Weekly 1971 Over 40 Fashion

I don't even know where to begin. This is a Vintage Thingie all right, the kind that makes the over-40 woman feel like - well, like a Vintage Thingie! The dress, the coat, and oh my God, the hat! The hat! What the hell is the hat in aid of? Oh, I see, it is a sophisticated hat. Thanks for telling us. I don't think I would have come to that conclusion on my own.

And the dress is smart. And the coat is dashing. And sleeveless. OK, I'll buy that last bit. It is sleeveless.

The only "very important occasion" I can see wearing this to is maybe going to the circus. Or being in the circus.

I am 45 but I am not joining the Over 40 Club, I can tell you that. I don't think anyone did in 1971 either, except the model in this picture. And I'm not sure she is all that happy about this...

This advertisement has been brought to you as a delicious part of your Vintage Thingies Thursday - for more VTT goodness (sans silly hats!) please visit the Apron Queen!

(Advertisement from the British magazine Woman's Weekly, 1971)

1 comment:

Dimestore Lipstick said...

I believe that the "over 40" here may refer to size, not age. Plus sizes used to be referred to as "Women's" sizes and were sized out to size 40 equalling a large, so over 40 would have been extra-large into the plus range. The current lack of a standard and insane vanity sizing would never let a number that big be used in garment sizing these days.