Friday, August 1, 2008

Hot Waffles, Summer in the City

LHJ 1946 ads Duff's Waffles

When I think of warm weather - which around these parts is a euphemism for really, really hot weather - I think about things like iced tea. And the air conditioning. And how the ice cream truck keeps playing "The Teddy Bears' Picnic" over and over, can't they find a new song?

But what does not spring to mind is a waffle.

According to Duff's Waffle Mix, this is ridiculous. Who doesn't think of a nice hot waffle zipping out of the waffle iron and onto your preheated plate in the middle of summer? In fact, you probably should be eating waffles three times a day. In the morning, certainly. That goes without saying. But then you can have a dinner waffle with bacon, tomato and "creamy rarebit sauce" (cheese sauce, that is, for the less-fanciful diner). And waffles with fruit salad, that could be dessert!

I am surprised that they did not suggest a waffle sandwich at midday. PB and J waffles. Tuna salad on a waffle! Waffleburgers at barbecues! Waffles waffles waffles!

Why not make an Eiffel Tower of waffles. A waffle Eiffel. And then say it five times fast.

Eat this many and you might feel awffle!

Ad is from the Ladies' Home Journal, 1946. It occurs to me that the Bossy Griddle may be related to the Duffs. What is this obsession with people eating only one kind of breakfast food, forever?Buttermilk Waffles on Foodista

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