Monday, December 15, 2008

Whiskey Toothpaste and Half A Nightgown

That title got your attention, no doubt.

More fabulous Christmas gift ideas from the November 1960 House Beautiful, home of the Gift Box of Idaho Potatoes. Such as the World's Shortest Nightie. Clearly, they have a bunch of full-time comedians on staff at Greenland Studios, and they have been working overtime.

I don't think "discussing how foolish we can be" is a fun topic though. That usually leads to happy hours of dialogue like this:

Yeah, well, leaving the turkey out where the cats could get it, that was pretty lame!

Oh, and like you've never done anything stupid, right? Who left the freezer door open all night, huh? It wasn't me and it wasn't the cats.


That's right, they were too busy eating the leftover turkey!


Also that woman looks like she's turned into a wooden-hanger mermaid. That's not good, is it? And she looks like she's gritting her teeth through that smile.

So let's move on to the whiskey toothpaste. Maybe that'll cheer her up. The ad says that when you start using this stuff you can "start living." Wow, really? So I guess everything up to this point has been just a dress rehearsal.

I don't think mint toothpaste flavored with scotch or bourbon is really going to be all that good, though. Not unless they also sold a mouthwash that tasted like Coke.

24 comments:

Margie and Edna said...

Margie here. My sister, Edna, would love this toothpaste! I bet she'd brush her teeth at least 10 times a day with this lovely stuff.

Mountain Woman said...

That nightie must be just what every woman wants for Christmas. I loved your hangar description.

I don't remember whiskey toothpaste but I do remember the Geritol scandal. No wonder we were all feeling no pain back in those days.

Kirsten said...

lol! That nightie is great!!

Lidian said...

Margie - Well, now, I'll try and find out if they still make this stuff!

Mountain Woman - Yes, and they had all that nerve food back then too, they must have been really happy.

Kirsten - The other day in a secondhand store I saw a cropped down jacket, which would also make a nice gift.

Jennifer said...

When you combine a little nip of whiskey toothpaste with the world's shortest nightgown ... well, there's a night no one will forget any time soon!

zyriana.com said...

I love the nightie! And whiskey toothpaste?! I love coming to your website, ;)

Queenly Things said...

I didn't know they could be that funny back in the day. Atr least not in print.

Amy said...

Whiskey toothpaste? What if you went out driving after cleaning your teeth? Gives new meaning to driving drunk doesn't it?

eve cleveland said...

I usually brush my teeth to try to mask my whiskey breath. Hmm, with this toothpaste, I could always have an excuse for it! Sheer genius.
Eve

Tori Lennox said...

That nightie just blows my mind. Okay, so does the whiskey-flavored toothpaste.

WHAT were people thinking back then?!

ModernMommy said...

Just what I want for Christmas! Now I won't have to worry about those cold shoulders anymore!
Oh how I love your blog. :-)

Michelle gartner said...

The nightie is really fun and cute... I don't know why anyone would by whiskey toothpaste though when you could always drink mouthwash!

~~louise~~ said...

Darn! I forgot toothpaste today! Thanks for reminding me Lidian...I'll pick up a nightie while I'm out:)

KiKi said...

This is HYSTERICAL!

Lidian said...

Jennifer - LOL! I think that's exactly what they're trying to imply!

Zyriana - Thank you, and ditto :)

Queenly Things - They can really be surprisingly funny sometimes.

Amy - It really does...I guess this was pre-drinking/driving awareness. No seatbelts either, as I recall.

Eve - I never thought of that!

Tori - I know, it's pretty racy for 1960...

ModernMommy - Yes, absolutely a must for the Christmas list. And thank you! :)

Michelle - I guess they were trying to think of something cutesy for the men.

Louise - Yes, do put this on your list! :)

KiKi - Thanks, I have so much fun finding this stuff and writing about it. As soon as I saw this ad I knew I had to share!

Kristie said...

I'll take gin with a twist of lime for my toothpaste. Mm, Mm. I'll have the prettiest pearly whites anyone ever did see!

ettarose said...

Lidian, it looks like these products resulted in some babyboomers, whiskey toothpaste and a quarter of a nightgown.

Laura said...

I'm ROTFL! As long as you've got Jigger bourbon flavored toothpaste around - hey, it'd be perfect for Mint Juleps. In re: wooden-hanger mermaid? That sent me over the edge!

Prefers Her Fantasy Life said...

I'm thinking that he-man Whiskey Toothpaste might make a great gift for my Secret Santa!

Lidian said...

Kristie - That sounds just right to me! Please make that two :)

Ettarose - That is one brilliant deduction! Especially since this ad came out in the wintertime ;)

Laura - Mint juleps, of course! I'm surprised they didn't think of that.

Prefers Her Fantasy Life - LOL! I wonder if they still make stuff like this?

The Josh said...

How have I never heard of this? It's BRILLIANT!

Lidian said...

The Josh - Well, this ad is from 1960, and I don't know how long they made this stuff (though really, I am sure that it was quite popular!)

Starcasm said...

In Butterfield 8 Elizabeth Taylor brushed her teeth with whiskey. I think she was wearing that nighty as well.

Lidian said...

Starcasm - Maybe it could also be marketed as a Butterfield 8 promo package.