Tuesday, January 6, 2009

Delsey Morning

"At last," huh? You might want to try smiling a little bit, if you're so pleased. Just try to look like Delsey's isn't made out of wood bark and sandpaper. It may well be "wonderfully different," but your expression suggests that the wonderful difference will appeal only to the more masochistic consumer.

And a note to the ad writers: women do not "ask repeatedly" about the variables in toilet paper. Really, they don't. They actually spend time thinking about many, many other things! Unlike yourselves. I think that you guys are the ones who are thinking about toilet paper a lot.* Can we all say "projection"? Who's been asking repeatedly for Delsey's down at the ad agency, gentlemen? That's all right - you don't have to name names. It may be the McCarthy era (this gem is from 1951), but fortunately, this is a Canadian ad.

Next time, maybe you could get one of the ad writers to stand in for Nurse Ratched. I'm sure he'll be able to summon up a little more - enthusiasm.

From the Toronto Star, 1951.

* I know, of course, that there were women who wrote ad copy back then - but this really seems like one of the ones they didn't work on.


Bill said...

I think our nurse's name is Delsey, and she's bitter that she shares a name with a roll of toilet paper.

My friend Tracey lived in Russia several years ago while studying. She sent me a couple of squares of Russian toilet paper, and you could see chips of bark in it. Tracey packed her own TP & feminine products.

feefifoto said...

Maybe Canadians didn't smile as much in the 50s as they do now.

I have a few squares of toilet paper from England when I went to school there in 1980. They're stamped: "government property".

Lidian said...

Bill - That would make sense. She is clearly troubled by something...

feefifoto - Well, we are happier now, I think, in a paper-goods sense anyway! :)
That is so funny about the government wanting to stamp the TP, why would they want to do that?

~~louise~~ said...

She just found out Mr. Whipple is spoken for...Those dang bears!

Melanie said...

Why did they need a nurse endorsing tp? Seems like a product that soft and wonderful could stand on its own merit.

Tori Lennox said...

Next time, maybe you could get one of the ad writers to stand in for Nurse Ratched

We are on the same wavelength again! I took one look at that poor woman and thought, "Nurse Ratched!"

Sharkbytes (TM) said...

Love those 50's ads- they really are a hoot!

Kloggers/Polly said...

In the 1950's, in England, there used to be a crepe toilet paper. I'm not sure what it was called but it was a light buff to off-white in colour and was sold in quite thick rolls. It was certainly better than the standard Izal - (Hard and dull on one side and shiny on the other!)

Frogs in my formula said...

Could the woman look any less thrilled? LOL. And if women have been asking repeatedly for TP that's more like Kleenex why not just use the dang Kleenex??

ettarose said...

It's funny that men don't seem to care what they use. Maybe she had to clean a few old men's butt's.

Henson Ray said...


Lidian said...

Louise - Such a sad romantic story! :)

Melanie - It IS worrisome, and too medical.

Tori - We really are! :)

Sharkbytes - Me too, I just adore them - they have a special nutty quality about them.

Polly - There was actually TP in the 19th century, I might try and write about it some other time, I was really surprised. Crepe paper also sounds surprising.

Frogs - Yeah, I know...Maybe the women already used up their Kleenex? We may never know (and probably we don't want to, now that I think of it)

ettarose - Well, that would explain the look on her face!

Henson - They are so funny, I try to find the ones that make me laugh out loud in the library. Those are the really good ones!