Thursday, May 14, 2009

And The Prune Be Still As Bright

I don't believe we've had a post about prunes in some time, on Kitchen Retro. Or a weird retro recipe. Oh, or a YouTube clip! All of which means you are in for a treat today!

Last night I was watching retro commercials on YouTube and I found this gem from the 1960s. It's about life in the far-off, far-out year 2001, starring Ray Bradbury and a box of prunes:



And how about this inspiring prune recipe, from the Culinary Arts Institute Encyclopedic Cookbook's 1964 edition? Even Ray Bradbury will be impressed! And then after lunch he can go home and write a science fiction story, inspired by your amazing sandwiches. For example, that story in The Martian Chronicles, "And the Moon Be Still As Bright" - no, no, no! Not the moon! The prune. That's what 2001 was looking like back in 1964: living rooms like giant lightboxes, TVs the size of Times Square billboards - and prunes. Many, many prunes.

For more prunerific fun you might like to click on over to:
Santa Clara Salad and Prince Albert in the Basin.

20 comments:

GoRetroGirl said...

Oh, what nostalgia looking back on 2001. Those were the days.

Well, they got two things right - we pretty much do have wall-to-wall TV and prunes are now being packaged in single serving bags. As for the tubes - well, we DO have the Internet.

That Ray Bradbury had a sense of humor. Why he was chosen as an icon of prunes is beyond me.

Do you mind if I post this video to my own blog? It's too good not to share!

Kris said...

That recipe sounds absolutely disgusting. Sorry, this is one I am NOT going to try.

Tori Lennox said...

I'm gonna have to pass on the prune & ham sandwiches. Makes me a tad queasy just thinking about it.

But I wouldn't mind having a wall-to-wall TV.

Tiggy said...

Ham and prune sandwiches, fine... but with Tabasco sauce? Euuuuwwwggghh!!!

Amy said...

I like prunes, by themselves but I just can't imagine them with ham in a sandwich, have you tried it?

DMinor said...

Do I detect the hand, if not the voice, of Stan Freberg, in this commercial? He wrote some very funny ads . . . .

Amanda said...

It does kind of sound like Stan Freberg. What on Earth was Sunsweet thinking with this gem? I'm not sure. The recipe looks disgusting! The "chef" must have just thrown random stuff together.

Relax Max said...

Have you ever tried to cut prune pits into pieces? It's hard. But the rest of the recipe was a breeze.

Hairball said...

*muffled* I'm trying to eat, so please stop talking about that scary recipe!

Lidian said...

GoRetroGirl - By all means, please do. It is quite a thing of beauty, that commercial, is it not?

Kris - I don't think anyone wanted to try this, even in 1964.

Tori - My cousins have one, and it is really really terrific. Although no Ray Bradbury on it, sadly.

Tiggy - There sure is a lot going on in those sandwiches. Too much.

Amy - Never! And I never will.

DMinor - Could be...I don't know.

Amanda - Well, the recipe is from the dear Culinary Arts Institute. I guess they also had a sense of humor.

Max - Oh, so you've tested this out already? How are you feeling?

Hairball - All done talking now. Don't know whether Max is, though :)

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Ana said...

Heee hee that is a great advert! It is interesting how adverts back in history always present the future to be adversely modern. They are true reflections of mind in matter. I love prunes!

The Exaggerator said...

Speaking of the inspiration for the title, NBC radio's science-fiction series X Minus One had an excellent adaptation of "And The Moon Be Still as Bright" as is worth a listen to.

Lidian said...

banquet manager - Thank you, I will be back for sure. Perhaps you will find some retro goodies here to astonish banqueters with! Or perhaps not.

Lidian said...

Ana - Yeah, they thought we'd all be wearing the same thing and living under floodlights. And eating prunes. Wow, sounds fun!

Exaggerator - Thanks, I will have to go check that out.

Phyl said...

Ham and prune sandwiches! With sour pickles, ketchup, and Tobasco sauce. Oh my. Sounds nummy. And that little addition of parsley just makes the recipe, don't you think?

sound of quiet gagging in the background...

Lidian said...

Phyl - It's the parsley that makes it so fabulous! The parsley is the crucial unifying element that forces the flavors to blend. Or so they say. I don't think anyone's actually eaten one of these things.

Bill said...

I don't know how I overlooked this post. Cute commercial; dreadful recipe.

It reminded me, though, that somewhere around here I have a Culinary Arts cookbook, and it has some of the most God-Awful recipes ever documented. Lots of open-this-can, stir-in-this-packet types of pseudo-cookery horrors.

Lidian said...

Bill - I think they really meant Culinary Dark Arts.

tami said...

i realize i'm a little slow commenting, but i can't resist... despite the obvious oddity of the recipe in general, wtf does "cut into desired shapes" mean? sandwich sculptures? out of prune and ham? i dunno... maybe with all their nifty time saving devices they've got nothing better to do - oh wait, how about thinking up more gross recipes?