Monday, June 22, 2009

The Sales Hit Of 1952

What sort of parties are these people going to, anyway? Look at them all clustered around a guy with a change purse made out of - an argyle sock. It is a real, genuine sock too. Not a fake sock. That is good to know, when you are showing it off.

Plus I suppose you could buy two and wear them when you run out of clean laundry. Only the Standard Purse Frames might be a bit uncomfortable.

All your new friends will go "tee hee," it looks like. Oh, tee hee! A Sock-O-Purse! What a "laff riot"! And a "Teen-Age fad sensation."

And practical, too! Because you can - ahem - sock away the profits in it. Get it? Huh? Well, do you? Boy, that's a riot, Alice. Tee hee!

From Billboard, January 28, 1952.

21 comments:

Sanctity of Life said...

lol the socko purse is for the win. I now must find a way to make one to carry around for myself. Awesome!

Tori Lennox said...

Just how much change do these people have if they need a change purse that large???

Shrinky Inky said...

you can still buy these ;)

http://tinyurl.com/nxqw9w

'cause i know you want one!

Kris said...

Those are dreadful! What guy in his right mind would have used on of those for his coin purse? Can you imagine what it'd look like in his pocket? Gee? Is that a socko purse in your pocket or .....?
I think 6.50 for that back then was a bit pricey too.

Eric said...

I carry all my excess petty cash around the house in big bags marked with $ or sometimes € depending on my mood.

ps - I noticed you chose the generally accepted punctuation form of Tee Hee!, unlike the ad which used 'Tee! Hee!'

Amy said...

you can still buy them? weird, why would you want a sock purse?

Lidian said...

Sanctity of Life - I guess you could make one of these, sure.

Tori - Too much change, that's how much! Good thing this isn't a Christmas Stocking purse, though.

Shrinky Inky - What a great link, thank you! But I think I will stick to my boring wallet.

Kris - You're right, it was expensive. Billboard is a goldmine for horrible retro novelties - I am having so much fun with them!

Eric - Yes, I edited the laugh track a little - well spotted! (I didn't even notice it myself so it really was clever of you)

Amy - To be a laff riot at parties, of course!

grouse.and.badger said...

I think $6.50 is a little pricey for a purse in 1952. But it's good to know it's a "hit". I want to take a poll to see if anyone ever met anyone who owned this wonderful purse.

Me-Me King said...

Well, I've heard of a sock monkey, but sock money?

P.L. Frederick said...

I'd buy a pair. How does one carry it around though? It wouldn't exactly fit in a pocket. Maybe there's a chest-of-drawers purse that goes with it?

P.L. Frederick (Small & Big)

Lidian said...

grouse and badger - I know, it cost almost what a week of groceries would have cost then (I think). I'm interested too - so 'fess up, people, did any readers ever own this?

Me-Me - Maybe this is where sock monkeys keep their money!

P.L. - Maybe they made a nice shoe purse or something...

Heather Cherry said...

I kid you not, they sell these things at the register in Bed, Bath & Beyond! I guess everything old is stupid again.

Lidian said...

Heather - A brilliant summing up: "everything old is stupid again"!! Love it! :)

Hairball said...

If you saved all of your change it could be quite a weapon.

*swings her full Sock-O-Purse over her head until it flies out of her hands and the coins go everywhere*

Okay, it needs a little work!

Lidian said...

Hairball - Oh, you definitely have something there! lol

Maybe you could work in the "sock it to me" thing from Laugh-In (Arte Johnson and Ruth Buzzi I think) - that was my first idea for a title for this...

I am a little shopworn at this time of day so I can't actually think of anything useful! :)

Chloe said...

I've seen these at the dollar store, recently. Nice to know they're getting cheaper. More change to sock away (tee hee!) I guess

Lidian said...

Chloe - Oh, you should get one! They sound like quite a bargain!

Bill said...

Was this made in Chicago, by any chance?

Lidian said...

Bill - Gem Sales, the perpetrators, seem to have been in Detroit - so close, but no Chicago cigar, alas. They really ought to have been from Chicago, I agree.

Marcheline said...

Well, putting a sock in your pants was a teenage fad, but I think it was stuffed with Kleenex, not loose change...

Cari Hislop said...

I want one! As already noted...it would make a good weapon (with two dollars worth of pennies) or if you find yourself in need of looking peculiar a sock o purse would really come in handy... Tee hee!