Sunday, July 19, 2009

Visions of Arthur

Arthur Rhodes is a fellow from Lowell, Massachusetts - just like Jack Kerouac. Call Rhodes the Kerouac of Hair Dye, then.

He has had "forty years' European American experience." Wait a minute. Was he experiencing things in America, or in Europe? Presumably the former, since he's hanging out in Lowell, which last time I checked is not a suburb of Paris or Rome.

Arthur thinks you will like his hair dye because is is not a "messy mixture" - though it is sort of like hair tonic. And hair tonic is - kind of messy.

Also if "it can't leave stains" how does Arthur's non-messy mixture actually dye your hair? Because it has to leave some sort of color, somewhere. Still, Arthur is the Hair Color Expert, he ought to know. He even wrote that best-selling book All About Gray Hair. It's his version of On the Road, only with dandruff.

Ad from Argosy, February 1940.

5 comments:

Tori Lennox said...

I hate to say this but I think Arthur is a liar. If it comes in a bottle and it goes on your hair, it can't help but be messy!

I'd trust him more if he came from Chicago...

Bill said...

So Ponce de León moved to Lowell, huh? Who knew? It makes sense, though, that he moved north. Who wants to live forever with skin cancer?

Eric said...

If I had grey hair, I might like a messy mixture.

Hairball said...

The "free trial bottle" makes me think of a tiny little courtroom inside a bottle.

Lidian said...

Tori - Maybe he was originally from Chicago...

Bill - And you can't play shuffleboard forever either.

Eric - I think it would be just the ticket!

Hairball - Which sounds messy, doesn't it? And crowded too.