Monday, July 20, 2009

À Votre Lontay

Look at the expression on the model's face. She is not in a happy mood at all. It's Monday morning times a hundred, with a styrofoam cup of weak coffee and some burnt toast to go!

Her eyebrows are different colors and sizes, for a start. As for her hair - well, let's hope it is just one of Barbie's castoff wigs, because it looks like it is thinking about getting its own makeover and running off to California. And it is going to need its own makeover, certainly. Its lefthand side in particular is just poised to bolt when the cameraman isn't looking.

In other words, the photo contradicts the premise of the ad, which boils down to:

(a) Restyling can be easy.

(b) Anyone can be an Expert.

Restyling clearly is very hard, we can all see that. That hair isn't straightened, nor is it on straight. I really doubt that people were lining up to pay $20 for the Lontay treatment - that was a lot of money in the early 1960s.

And can anyone be an Expert? They didn't say what kind of expert, so that could be true. We all have something we're pretty good at. It just isn't usually hair-straightening.

The Expert who styled the model's hair was possibly a local soda jerk, expert in milkshakes and ice cream scooping. Or perhaps it was the cameraman, who knows how to load film into a Kodak but was baffled by the tubes and jars of Lontay. Or perhaps it was old Dr. Stegistaurus down at the Museum of Ancient History. He's an expert, all right. Just not about hairstyling.

Whoever it was, they ought to watch their back, because Miss Lontay looks dangerously annoyed. And as soon as that wiglet runs off to seek fame and fortune, she'll be ready to seek revenge.

[Advertisement from Hairfinder]

12 comments:

Tori Lennox said...

Yep. Ms. Lontay looks poised to wreak havoc on whoever did her hair. I'm glad it wasn't me.

Eric said...

Looks like Lucy Ricardo's prettier, yet enigmatically malevolent sister... with bad hair.

Hairball said...

As for her hair - well, let's hope it is just one of Barbie's castoff wigs, because it looks like it is thinking about getting its own makeover and running off to California.

Perhaps a role in Hair is in the wig's future? *grins*

As for poor Ms. Lontay, I think she is just constipated and could use some ENO's fruit salt. *ducks and runs away*

Lidian said...

Tori - Me too.

Eric - The star of the little-known comedy series I Love Lontay! Hmmm...I think I could do something with that, somehow. If I do, I will credit you with the inspiration.

Hairball - Yes, I think you are absolutely right. Eno's is the good stuff and it looks like a dose might - you know, cheer her up. Maybe. Couldn't hurt, in any case.

Order Pharmacy Online said...

I seriously doubt anybody went for that treatment. That ad screams ineffective. Outrageous price + pissed off model do not translate into sales.

Lidian said...

Order Pharmacy Online - It sure was an outrageous price!

Amy said...

no she doesn't look impressd does she, maybe she doesn't like what the product did for her hair.

Lidian said...

Amy - It really doesnt say much for the product, does it? lol She looks like she just ate a lemon.

Bill said...

Perhaps that was her Before picture.

Lidian said...

Bill - One would hope so...

Brandon Burt said...

I'd say this hairdresser should forget about the TUBES and start hitting the J A R S

--

BTW, Lidian: great title, great write-up. One of your best yet. "A votre Lontay" ... terrific! LOL

Lidian said...

Brandon - I agree. And thanks. And it is SO nice to see you again (as it were!) :)