Monday, July 13, 2009

We'll Always Have Ex Lax

This is the man who said "What's the difference, all laxatives are alike!"

If ever there was a symbol of modern malaise, this has got to be it. Never mind Charlie Chaplin's social satire in Modern Times. This man is weary of being a cog in the machine, all right. And machinery that doesn't work...And - well, you do the math! He's stopped up, literally and metaphorically.

It's 1936 and the middle of the Great Depression. Also, of the Great Constipation.

It's a black-and-white-with-shades-of-grey Monday morning, and he's been gorging himself since Friday like it was still the Jazz Age and he was the F. Scott Fitzgerald of Louie's Diner.

Ex Lax to the rescue. Cue the big band music! For Ex Lax is dandy and copacetic and many other retro adjectives denoting a good time. And it is so mild, according to this most informative ad, that you will hardly know you have taken it. And when you do take it you will also be waving bye-bye to "bitter, nasty-tasting purgatives and cathartics." Although this man has not quite made a total break from bitter and nasty - look at him!

He needs to be saying hello to something that tastes "just like delicious chocolate." Well, sort of like delicious chocolate. Maybe it's more like chalky, not-very-delicious fake chocolatey stuff. That's it. Well, sir, say hello to it, whatever it is.

Here's looking at you, kid. We'll always have Ex Lax.

Rescued from a secondhand store, torn off of some issue of Argosy circa 1936, that was lying in a box with some other stuff. Mixed with various movie references careening madly from the 1920s to the 1940s, making this post rather like that box in the secondhand store.

9 comments:

Tori Lennox said...

It's the cat's pajamas! (Although I've never personally seen a cat wearing pajamas....)

Lidian said...

Tori - Nor have I, though my cats migt as well wear them since they sleep all day :)

Eric said...

Nice commentary, so is the guy pulling the lever in a dancy Hollywood musical fashion supposed to be the little guy in the stomach that *ahem* makes things work?

Blogiche said...

You have got a nice blog. Give it more exposure on Blogiche

Margie and Edna said...

Miss Lidian,

If it wasn't for Ex Lax I could never live with my sister. You know an ill humor comes from constipation so I make sure Edna has her Ex Lax every day. It's a miracle!!

Amy said...

LOL poor Mr Ex Lax I think the expression on his face says it all.

Hairball said...

I guess his Mama never told him that bit about how when you make that face, a little birdie is going to come along and perch on your lower lip.

It's 1936 and the middle of the Great Depression. Also, of the Great Constipation.

*snorting laughter, wipes eyes*

He needs to be saying hello to something that tastes "just like delicious chocolate." Well, sort of like delicious chocolate. Maybe it's more like chalky, not-very-delicious fake chocolatey stuff. That's it. Well, sir, say hello to it, whatever it is.

Now Lidian, everybody knows that the best pastry chefs in the world use chocolate Ex-Lax exclusively in their desserts. *grins*

Lidian said...

Eric - He might be.

Blogiche - Thanks, I'll have a look...

Miss Margie and Miss Edna - It is indeed a classic, I think.

Amy - Yes, it sure does :)

Hairball - I am going to avoid those pastry chefs, I think! Julia Child for one would NOT approve (not that she focused on pastry really, but she was the first chef I thought of).

Marcheline said...

Of course he thinks all laxatives are the same! He's never taken a dump in his life!

HE'S A BIG-JOWLED DISEMBODIED HEAD, PEOPLE!