Saturday, August 15, 2009

Liver Bile Reveille

I think the admen are sailing a bit close to autobiography here. They seem so - I don't know - emotionally involved.

The world is sour and you feel punk and your whole system is full of poison! And nothing's working. And it's 1935, the Depression is on. You're punk and you're sunk. It's all terrible. I think Theodore Dreiser may have had a hand in writing this - or maybe Sinclair Lewis, whose Mr. Babbitt knew a thing or two about feeling punk.

Well, whoever wrote it needs something hearty and old-fashioned like - like Carter's Little Liver Pills!

Because they will make you feel like Gene Kelly singin' in the rain every morning. You'll be bouncing around town, dancing and giggling like Shirley Temple on a lollipop high.

That is, IF you insist on Carter's and stubbornly refuse anything else people might offer you, like Eno's Fruit Salts or a cup of camomile tea.

But you know what? I think I'd really prefer to just skip the pills and let my liver bile sleep in in the morning. Catch a few winks. Take life easy. Maybe teach it Transcendental Meditation. It couldn't hurt to try.

9 comments:

Exaggerato said...

Only a few years after the ad appeared, the Food and Drug Administration ordered the makers of Carter's Little Liver Pills to drop "liver" from the name, it having been found that such had no effect on the liver or liver function.

Becoming, in effect, Carter's Little Pills.

(You can still find them today, howbeit marketed as a laxative.)

Shay said...

Remember the old saying: Let Sleeping Liver Biles Lie.

Daisy said...

WHOA! I wonder if the liver really does pour out TWO POUNDS of liquid bile into the bowels every day. No wonder it's so hard to lose weight!

The Crazy Suburban Mom said...

This is just scary? 2 pounds of liver bile? I mean...thats just awful. an awful awful visual

Lidian said...

Exaggerato - I was amazed to see that they still made these. They must have amazing staying power, as it were (like Milk of Magnesia, another old remedy that I think is still around)

Shay - I agree entirely.

Daisy - I know, it is an astounding thought. I think maybe they made it up...who would want to actually measure this? lol

Tracy - Imagine what they could have used for a picture! Am glad they did not.

beth said...

Hahaha! Very funny commentary, Lidian!

Amy said...

ewww why would anyone want to wake up their liver bile?

Hairball said...

"Well, whoever wrote it needs something hearty and old-fashioned like - like Carter's Little Liver Pills!

Because they will make you feel like Gene Kelly singin' in the rain every morning. You'll be bouncing around town, dancing and giggling like Shirley Temple on a lollipop high."


Wouldn't it be easier to just drink heavily? *hic*

Marcheline said...

This explains that old saying, "I've got more (insert item of choice) than Carter's got pills!"

With ads like that, Carter probably KEPT most of his pills!