Wednesday, November 18, 2009

What A Sap


What a sap you still are!

Because that's an interesting choice of words, don't you think? This is the first time I've seen the term "sap" defined as "someone who takes a liquid laxative instead of Ex-Lax."

And if this is a sample of her current conversational style - she does appear to be speaking to someone (to lucky us, it looks like) - well, lady, you are still pretty sappy. This is not anything we want to talk about with you!

And the same goes for those other folks with you in the photo at the bottom. Happily munching their Ex-Lax and then, no doubt, chatting to each other excitedly about how clever they are now. What a fun bunch.

There is also a literary hint of "Goldilocks and the Three Bears" in the "Happy Medium" part of the ad. Ex-lax is not too strong - it's not too mild - boy, it's just right. So if the Three Bears didn't have any porridge around, I guess - well, you know how they'd do the 1942 remake. Maybe.

You're very welcome for that image.

Oh, and more Goldilocks shenanigans over here (sans laxatives, but with underwear).

[From Life, November 9, 1942. The bigger version is over here.]

10 comments:

The Crazy Suburban Mom said...

Oh man, that happy group of laxative junkies is just hysterical! The old magazines have tons of ads for them...its amazing to me how much people focused on it... And attributed all manner of ills to it.. and the baby laxatives too. wow. scary stuff. and the scary thing is most homes only had one bathroom for many many people. makes you wonder what mornings were like doesnt it?

Lidian said...

Tracy - I read somewhere once (I'll try and link it sometime, I think it was via Google Books) that people did not eat that many fresh veggies and fruits Back Then and that is why there are SO many of these ads (and that goes double for the Victorian era)...They do look way too happy!

Tori Lennox said...

I bet they eat a lot of Ex-Lax brownies....

Hairball said...

She should try a nice big bowl of Colon Blow.

Lidian said...

Tori - I'll bet they do.

Hairball - She'd probably really like that.

Amy said...

gosh, i hate to say this but I bet their other end was sapped after all those laxatives

Vintage Christine said...

Why is it that the geniuses at ad agencies constantly create the stupidest advertising for bodily functions? The recent Pepto Bismol ads for example. Using the word "sap" in an ad for laxatives is just plain goofy!

Walk in the Woods said...

This is too funny! Classic - absolutely classic!

mike said...

The '40's had lots of great lingo. I guess 'Sap' must have been popular at some point.

The Crazy Suburban Mom said...

Lidian, that is scary scary scary - because what in the world happend with all these laxatives and outdoor plumbing in the winter?