Wednesday, December 9, 2009

A Surprising Wow

The taste sensation is a surprising "wow."

That's one way of putting it. Land o'Goshen, Land O Lakes, is this the best  you could come up with for Christmas? If you have to butter up a hot drink, what on earth is wrong with Hot Buttered Rum? Or a Hot Brandy Flip? Or a Hot Brick Toddy?*

You can't make too much!

Oh, but I think you can. And you will. It is inevitable.

They'll oooh and aaah and ask for the recipe.

No, they won't. And the sounds you are hearing are groans of dismay, not ooohs and aaahs. Trust me.

*If you go on over to The Doubletake, I will tell you how to make them and all about the vintage cocktail book I got them from!

[From Family Circle's Great Ideas Christmas Helps, 1975, bigger version here.]

20 comments:

Jude said...

Can't imagine making a hot buttered tomato juice sounds really yucky.

Mom said...

Hot buttered tomato juice?

Gag me with a spoon!

Cynical Musings of a Military Wife/Jennifer Landsberger said...

How disgusting!! I love your blog! (I stumbled it...this post was a new high).
Jennie

Cedar said...

Wow. I don't even know what to say. I want to say gross, but part of me wants to taste it just for kicks!

Barbara said...

This makes me laugh. All my old magazines added butter to every hot drink. It was thought "back then" that it was a nutritional thing.

Personally, in a hot toddy, yes, soup..juice..nah...

All of you are against butter? That's so wrong!!

heidi said...

when all you want for christmas is cleared bowels, this might be a cheery way to get it!

Eric said...

*slaps head* Oh, wow, I didn't want a V-8...

Bill said...

The Wow factor is a desirable holiday element. Most of the time.

"WOW! You served what to your guests??? Was this your B or C list obligatory party?"

GoRetroGirl said...

Had to read the name of the recipe twice. There are three words that don't belong - hot, buttered, and tomato.

Tori Lennox said...

Hot buttered TOMATO JUICE??? Um, EEEWWW!!!

Richard @ The Bewildered Brit said...

Um.

Er.

...


Rarely am I left speechless.

Lidian, you have achieved miracles with this post.

Lidian said...

Jude - Doesn't it just? I actually bought this magazine for this very ad. Was struck by it. Not in a good way, but still.

Mom - I love that expression! (Am from the 80s you know!)

Jennie - Thanks for the Stumble (I think that's a capital in there) - that was so nice of you! :)

Cedar - You might want a proper drink first though ;)

Barbara - They did love adding gobs of butter to things! I am not a huge butter fan, and do not eat it, but do not have any special weird vendetta against it. And I love the buttery retro goodness of these ads!

heidi - Yeah, it lends new meaning to the phrase "have a happy."

Eric - No, nobody did. They all cleared out. That's why the guy in the background is on his own (oh, plus the kid, but I guess he lives there)

Bill - Yes, absolutely! And: WOW, this is the worst idea ever!

GoRetroGirl - i know, it could be on that Sesame Street segment about things that don't go together, only in this case it's a trick answer: NONE of them do!

Tori - Yes, yes it is.

Richard - I am tempted to say something along the lines of "WOW" to your speechlessness but...no, I won't. I associate this word with tomato juice because...actually there is a 40s ad that brings tomato juice and the W word together...I will definitely post it in the near future. Fortunately it is black and white, I'll say that much.

Brandy said...

Tomato juice??? Icky!!!

Thanks for leaving a comment today! ((HUGS))

Lidian said...

Brandy - It certainly is! :) And thank you for visiting me too :)

Keith said...

I can't stand tomato juice as it is. I sure don't want any hot butter in it. lol

Thanks for commenting on my blog. I am on Facebook. I do use the NetworkedBlogs. I'm not sure if it's helped or not. I do know some people from FB have come over to my blog. Plus there are a lot of people who will check out your blog, but never comment at all. So who knows.

mike said...

The creepy blurry guy in the background is about to pour that hot buttered goop all over his kids head. But first he removes the toque..

Just an observation.

Relax Max said...

Well, the hot brick toddy does sound much better. Fer sure.

Lidian said...

Keith - Thanks, that makes a lot of sense. Unlike tomato juice. That has never made sense to me, hot or cold, buttered or not.

mike - Yes, that is going to happen very soon.

Max - It does, doesn't it? :)

Sparkina said...

I may be in the minority, but I don't think this recipe sounds so bad. Don't laugh. I'm as serious as the news. The richness of the butter, the zing of the tomato juice, the spark of the seasonings. Sounds pretty tasty to me, actually. Like a soup and a beverage combined. I would use vegetable bouillon and/or soy sauce instead of Worcestershire, though, as I'm a vegetarian and Worcestershire sauce has anchovies.
I really don't think this is a drink for entertaining, though. More like something you'd drink if you didn't feel well or were upset about something. I can imagine a woman with a brokenheart sipping a mug of hot buttered tomato juice.

Lidian said...

Sparkina - You make a very good case for the opposing side, devil's advocate, whatever you call it - you've almost convinced me...But my broken-heart recipe involves vodka, dark chocolate and Joni Mitchell's album "Blue" (which dates me horribly, but whatever - dark chocolate and vodka are timeless!)