Saturday, January 23, 2010

The Importance of Ovaltine

Hooray! here comes Mummy
With more Ovaltine
I'll pour it on Colin
Who hasn't quite seen

He's busily gulping
And quite unaware
That soon there'll be malted
All over his hair

But Mummy suspects
That my motives are cryptic
She looks awfully grim
Perhaps it's the lipstick

I smeared on this morning -
I look nearly forty!
Never mind, it's what ladies
Wear when they are naughty.

And that's what I am,
As Mummy well knows
So have some more Ovaltine,
Colin - here goes!

[From the British magazine My Home, December 1955.]


Tori Lennox said...

I don't believe I've ever had Ovaltine, heated or otherwise.

Anonymous said...

Ovaltine never really caught on here. Well at least it wasn't something I had growing up. Don't know what it taste's like, I alwyas thought it was just hot chocolate. - G

Amanda said...

Fun! I actually quite like Ovaltine. It's delicious warm and nutriitious (or so the ads say) :)

Lidian said...

Tori - I used to like it, but haven't had it in years.

Goergina - It came in plain and chocolate flavors - made milk malted, which is nice if you like Maltesers (and I do, haven't had them in years either though).

Amanda - That's what they say! I don't know if it is true though...

Richard @ The Bewildered Brit said...

Hahaha, lovely!

I associate Ovaltine with long winter evenings when I was growing up. It's the sort of thing your mum gives you to help you sleep. The idea of having it for breakfast just seems weird to me!

Although I grew up surrounded by the stuff, I had no idea they made a chocolate version!

Kath Lockett said...

We used to sprinkle Ovaltine on our icecream after dinner - but then again, I never wore black lipstick at breakfast, so maybe a hot drink and some sticky hair was the way it was supposed to be served? said...

Oh my, that ad brought back some great memories. When I was a kid I remember drinking my Ovaltine. It also reminded me, how much I used to drink Tang also, especially because the astronauts drank it. Jeesh I wonder if Ovaltine is still around? (I see one of the comments say they had some, but I have not seen it on our super market shelfs)I know Tang is around, I think I will have to go get some and taste it and see if it is like what I remembered.

RNSANE said...

I never had Ovaltine but I've sure had a lot of Tang and that spice tea they used to make from Tang.

Auntie E said...

MY daughter loves this drink... I remember it as a child, I liked the Malted one.

MoonDoggie said...

I've been going through a bit of an Ovaltine revival lately - can't seem to get enough of the stuff. They've got it in 'instant' now where you just add water - saves standing over the stovetop stirring.

Eric said...

Who exactly are the 'food authorities'?

Lidian said...

Richard - Yes, I saw the chocolate version in the early 90s in Boston, of all places.

Kath - I think either way is probably fine.

ManOverBoard - I think we still have Ovaltine in Canada, but no Tang.

RNSANE - Russian Tea or Sputnik Tea, I think they called it. It is sort of like Constant Comment tea.

Auntie E - I used to like the chocolate version, but I never really got strongly into the who thing as I am not fond of hot milk.

MoonDoggie - Hot water? Yes, that sounds great! See above ;)

Eric - I think they may have made that part up.

Me-Me King said...

I still drink Ovaltine...cold. Just one of those carry overs from my childhood.

Amy said...

Funnily enough Ovaltine is a big product over here, my three really like it.

Bill said...

My favorite part: Perhaps it's the lipstick I smeared on this morning - I look nearly forty!
She does! The wee tart.

We always had Nestle's Quik at home on the east coast. When we visited family in the midwest I'd get to explore exotic taste sensations like Ovaltine & PDQ. Grandma always bought PDQ, and we would sprinkle it on vanilla ice cream - thanks, KL, for reminding me of that.