Saturday, January 2, 2010

The Lizard of Awes v. Murgatroyd: Battle of the Plastic Lizards

Plastic lizards were in fashion - in kitschy circles - back in the summer of 1949. Apparently. How else to explain all the advertisements for them? Either they were popular or someone had a lot of plastic lizards left over from...something. I don't know what.

Anyway, for all the witty pun-lovers, there was the astonishing Lizard of Awes. Prepare to be stricken with awe as he - Jumps! Wiggles! Squirms! Wow, that really is awesome. And that's just the beginning, folks. This Beverly Hills native, made of genuine LA plastic, will also do - uh, nothing. That's it, really. Just admire him. He is a celebrity. He's the Lizard of Awes!

Maybe Murgatroyd can take up the slack here. Now, Murgatroyd is a New Yorker, so he is probably pretty tricky and urbane. You can "make yourself a load of dough" with him, because he is the "original lizard." Take that, Lizard of Awes! Murgatroyd was out there being fabulous when you were just a little plastic tadpole. Why, apparently Murgatroyd is even more of a profit maker than the King Tut Magic Mummy. That is why he is a little bit more expensive than the Lizard of Awes (40 cents more per dozen, to be exact).

The Franco American Novelty Co. begs you - and Murgatroyd begs you as well - do not buy imitations! Murgatroyd is the original, the only, the best! And - what does he do? Does he wiggle and jump like the L of A?

No. No, no. He simply IS. With a name like Murgatroyd, what else does he have to do but just stand around and look cool?

[Murgatroyd is from Billboard, July 9, 1949 and the L of A is from Billboard, Jun 11, 1949. As for the king Tut Magic Mummy, we'll check in on him later on this week. Because two plastic lizards' worth of kitsch is enough for one post, don't you think?]

13 comments:

Caroline @ Quack Doctor said...

These are hilarious! I love how you have to buy them by the dozen - that sounds like a dozen too many.

wngl said...

Murgatroyd rules!

Tori Lennox said...

I wonder if that's where the phrase "Heavens to Murgatroyd" came from? Or maybe that was God trying get that plastic lizard's attention...

And another thing, if you have a dozen of the little suckers, won't it get confusing if they all have the same name???

RNSANE said...

I would never have purchased the first one, being repelled by anything in the snake and reptile family, even those made of plastic! Yikes.

C. Dianne Zweig said...

Glad I stopped by this terrific blog...what creative ideas you have .... Dianne

vanilla said...

Which apparently is two dozen lizards, and yes, quite enough, thank you.

Barbara said...

At least you know what you're getting with a plastic lizard - unlike the hopes that were dashed when the much anticipated Sea Monkeys arrived and didn't pan out to the living, breathing characters in the magazine. I know MY heart was broken!!

Barbara
http://ifididnthaveasenseofhumor.blogspot.com/

Lidian said...

Caroline - Yes, because they get lonely otherwise.

wngl - As a New Yorker (expat, but still -) I will have to go with Team Murgatroyd, too ;)

Tori - Maybe it is their surname?

RNSANE - I would not have bought any of these either. Wait till you see the King Tut Magic Mummy, though!

Dianne - I am so glad you visited! Thanks :)

vanilla - Yes, it really is enough.

Barbara - Ah yes, the heartbreak of Sea Monkeys. I remember that!

Laura said...

I just can't think of any good reason to have a lizard around. I lived in the Dominican Republic for half a year, with real lizards, newts and other crawly creatures.

New Zealand Tours said...

It's hard to get lizards here in New Zealand as pets! :-(

Georgina said...

One? Cute maybe. But sold by the dozen? That's just tipping the SCALES a little too far. SLICK advertising though. Good thing we caught the TAIL end of that craze, before it got out of hand. OK, OK, I'll stop now. But you started it first with the puns. - G

Speedcat Hollydale said...

I NEED one!

Lidian said...

Laura - That would put me off, too. Yikes!

New Zealand Tours - Well, then, Murgatroyd would be perfect. Or the L of A, of course.

Georgina - I love the puns! Better a dozen puns than a dozen plastic lizards.

Speedycat - Well, they are pretty special and awesome, are they not?