Thursday, December 16, 2010

Foiled Again!

Alcoa Tin Foil Christmas Life Dec 3 1956
Life, December 3, 1956
Yes, wrap everything in tin foil to make Christmas festive (and silvery)! Wrap individual cookies, wrap presents, wrap the bottom of your tree. If it isn't moving, wrap it in Alcoa! Of course, after awhile you are no longer "wrapping with individuality," but so what. It's so sparkly that you'll be too busy looking for your sunglasses to worry about being original.

You'd think that they'd only just invented aluminum foil, looking at this 1956 Ode to Alcoa Wrap. Originally it was made from tin - as in, um, tin foil - but about 1910, the first aluminum foil rolling plant was opened in Switzerland. And after that, there was no looking back. Aluminum foil was being used in the US a few years later to wrap Life Savers, candy and gum. Forty years after that, it's 1956 and people are wrapping everything from candy jars to turkeys in the stuff.

Alcoa was not really all that new, either. Alcoa stands for the Aluminum Company of America, get it? It was founded in 1886 and was an aluminum smelting plant for a long time, pre-foil. Hurrah, now you know.

A final Alcoa holiday hint: wrapping small insignificant gifts in foil gives them a "rich, important look." So when you are wondering how to package that eraser or those socks, you will know just what to do.

7 comments:

vanilla said...

Ah, yes, I remember those days.

Have had the windows "wrapped" for years. X aliens X ;-)

Kath Lockett said...

That is hilarious! Good thing the insane alcoa wrapper didn't have a pet in the house.....

Maybe I could wrap some thin strands of it around my neck and fingers for that rich and important look?

Maria said...

The great thing about wrapping your presents this way is that it's the only gift wrap that you can reuse to warm up your mini-pizza in the toaster oven!

AA said...

Am I weird because I already knew what Alcoa stood for?

Bill said...

Darn. All my presents have been wrapped. They could have had the rich, important look of a lunch sandwich or a refrigerated leftover. I'll bookmark this post for next year.

Cari Hislop said...

I particularly like the three tiered gift pack with the deer head on top.
How festive. Happy dead deer Day!

Marcheline said...

Only one step away from lining the walls to keep out the alien transmissions, man...