Wednesday, August 31, 2011
Elvis and the Ice Cream Breakfast
But what in the world is ice cream doing in the middle of a bowl of cereal? If I want ice cream for breakfast - and the Sealtest people seem to be encouraging this sort of culinary insurrection - I'll jolly well have it on a waffle cone or in a bowl and never mind the looks everyone is giving me as they look up from their cornflakes...what is the point, I ask you, of putting it in the cereal?
Maybe you were fixing your Wheaties and then you thought: you know, I'll bet a big scoop of ice cream would be just the ticket. Or maybe you just wanted to show everyone what a rebel you were. But this ad is from 1953 and there wasn't that much rebellion going on - oh, maybe this was the extent of it. Was this before Elvis swiveled around on TV and shocked everyone? Let me go and check....Yeah, it was. That was on the Milton Berle Show in June 1956 and this ad is from August 1953. Newsweek said, of Elvis' performance, that the middle-aged audience reacted as if he was "a jug of corn liquor at a champagne party." Or like a scoop of Sealtest ice cream slapped on a bowl of Wheaties. That audience just needed to have worked up to "Hound Dog" with a few cereal sundaes, that's all.
Posted by Lidian at 9:48 PM