Tuesday, November 22, 2011
Old-Time Flavor Magic
But what's really disturbing me about this 1957 advertisement is what is going on on the surface of that lovely pumpkin pie. Those aren't trendy caramelizations, I don't think. That is someone going crazy with the cloves and the cinnamon, to show us - what? How not to do it? Because as far as I know, you're supposed to add the spices when you mix the pumpkin filling. Not as an afterthought.
And if that stuff on the pie is Poultry Seasoning, well - don't tell me. I don't want to know.
I wish all of you down in the Lower 48 Plus 2 a wonderful, wonderful Thanksgiving - may your dishes wash themselves, may your family gatherings be zesty not testy, and may you always grab the right McCormick's box at the perfect moment of cooking.
Oh, and also: I have a new blog! It's not about retro ads either...It's more about culinary history, world cuisines, travel and holidays and folklore/folk medicine - everything from peppermint tea to medieval remedies to different kinds of Pocky (the Japanese biscuit sticks with a sweet coating). It's called Cinnamon Moon (link in the sidebar, too) - cinnamon for the culinary, moon for travel (just like they always show a full moon on Pilot Guides, you know?). And also because they are two of my favorite words. Anyway, I have about 5 posts there and counting: blue lobsters, ube cakes, and Alexandre Dumas' favorite food (you won't believe what it is). See you there, I hope!