Thursday, December 8, 2011
Get Toasted With Joan Crawford
One can only hope that the people behind that door have been cleaning, polishing silverware, cooking gourmet dishes and practicing their best company smiles. And are ready for anything.
Lucky Strikes were first made in the 1870s and they were originally chewing tobacco - the cigarette Luckies came later. The classic Lucky Strikes red and white packaging didn't appear until 1942 - this ad is from 1937 - so the box is green and gold, the original Lucky Strike colors. The classic Lucky slogan of this era was "It's toasted!" Well, wouldn't you be, if Joan was standing on your doorstep?
The Gallery of Graphic Design on Flickr has a whole lot of old Lucky ads - a lot of which feature people standing in front of very large tobacco leaves while they study one leaf with amazed smiles. They all seem rather loopy in an unnerving way, so excited about a big, dry-looking yellow leaf.
But none of them are quite as terrifying as Joan Crawford, who - though she would never deign to examine leaves - has a mysterious tobacco-driven agenda. That dreamy yet steely gaze she has as she raps on the door - what can she be planning? Whatever she has in mind, just make sure she makes like a Lucky and gets a little toasted. It might help.