Thursday, December 8, 2011

Get Toasted With Joan Crawford

Well, look who's here! It's the 1937 edition of Miss Joan Crawford, complete with a black fuzzy muff, a stunned-looking white toy Scottie dog and a carton of Luckies.

One can only hope that the people behind that door have been cleaning, polishing silverware, cooking gourmet dishes and practicing their best company smiles. And are ready for anything. 

Lucky Strikes were first made in the 1870s and they were originally chewing tobacco - the cigarette Luckies came later. The classic Lucky Strikes red and white packaging didn't appear until 1942 - this ad is from 1937 - so the box is green and gold, the original Lucky Strike colors. The classic Lucky slogan of this era was "It's toasted!" Well, wouldn't you be, if Joan was standing on your doorstep?

The Gallery of Graphic Design on Flickr has a whole lot of old Lucky ads - a lot of which feature people standing in front of very large tobacco leaves while they study one leaf with amazed smiles. They all seem rather loopy in an unnerving way, so excited about a big, dry-looking yellow leaf.

But none of them are quite as terrifying as Joan Crawford, who - though she would never deign to examine leaves - has a mysterious tobacco-driven agenda. That dreamy yet steely gaze she has as she raps on the door - what can she be planning? Whatever she has in mind, just make sure she makes like a Lucky and gets a little toasted. It might help.

12 comments:

yinzerella said...

When did "It's Toasted" become Lucky's tagline?
I just know of it because of Mad Men.
BTW, Mommie Dearest may be one of my all-time favorite movies.

MrJeffery said...

amazing!

Pearl said...

Nothing says holidays like the refined air of a classy broad smokin' a cigareet!

:-)

Pearl

Tori Lennox said...

I hope the people she's visiting don't use wire hangers.....

Lidian said...

yinzerella - That's a very good question. I think I willmake it my tag line too (this will allow me to serve sandwiches for dinner more often, also stuff made in the toaster oven)

Mr. Jeffrey - That it is. This is why I love retro ads so much - they never fail to impress me with their wacky weirdness.

Pearl - You said it!

Tori - They are busy hiding the hangers right now, I suspect.

Dimestore Lipstick said...

That carton of Luckies is just for her personal use. She'll be getting through all 200 in the course of the evening.

vanilla said...

I can remember seeing empty Lucky Strike green packets discarded in the street- not to say smokers were litterers, though they were. The white packet was introduced as "the smart new uniform" since Lucky Strike green had gone to war.

vanilla said...
This comment has been removed by the author.
BrSpiritus said...

Ah Vanilla beat me to it about the Green color "going to war". I need to visit some of the Marlboro fashion ads I have from the '40's on my blog. The toasted part is because Lucky Strike was the only 100% Burley Tobacco cigarette. The rest had some blend of Burley and Virginia and one brand (Old Gold IIRC) actually was blended with Latakia, a tobacco from Syria that's been dried over a smoky pine fire that imparts the pine scent to the tobacco. It's used in English Blend pipe tobacco which gives it that characteristic old leather smell when smoked.

Kath Lockett said...

Crikey, she's clearly planning to smoke a LOT during the evening. Still, best she keeps her hands occupied I guess.....

Mike said...

I'll have to give Joan a couple of points on the outfit. The black and purple suit with the matching hat and purse is quite smart! I'll pretend like it is fake fur, though. However, the outfit clashes with the green, yellow and red Lucky Strike package, though.

Marcheline said...

Ah, the good old days, when they gave carcinogens for Christmas...

Great old ad! 8-)