Monday, January 30, 2012
A Picnic With Eleanor Roosevelt
Actually her favorite is peanut butter and either jelly or - ugh, Miss America! - peanut butter and mayonnaise on white bread. As for Lou Boudreau, the baseball guy, you can just give him some old hamburger, he doesn't mind. Yeah, that's more like it. And Fibber McGee, the fictional radio star (real name Jim Jordan) - he likes ham but you have to frizzle it by cooking it up in a pan with butter and generally fussing over it. His wife Molly might not mind frizzling sandwich meats in pans but it's not something picnickers generally do. You know, because they don't generally pack frying pans in their baskets. Or little flags to stick in the bread.
But dear old Eleanor will be happy with a simple "hot dog" - as long as it has quotation marks around it, that is. Yes, it's those mysterious, subtext-making quotation marks again. I know I've written about them in ads. But I can't bear thinking about going through the 1000-plus posts here (yep, over 1000!) and finding some for you. Just take my word for it. And while I go puzzle out what Eleanor means by a "hot dog" I'm going to go have more coffee. I take mine without quotations marks, please.
*She and FDR served hot dogs to the King and Queen of England, when they visited Hyde Park, apparently. FDR's mother was "horrified," apparently. Sounds like fun.
The big version of this 1949 ad is right over here, by the way.