Thursday, March 8, 2012

The Kettle Cruise

I always enjoy the retro ads that get just a little bit too excited about whatever rather ordinary product they happen to be pushing - and I have to say, some of the absolute best ones are for canned, powdered or otherwise instant soup. Because instant soup is the ticket to magical adventure! The passport to an incredible world of exotic sightseeing and dining. It's not just instant soup, it's a packet of just-add-water Lonely Planet. A Rough Guide in a bowl!

So how about we sit down to a bowl full of "soup with faraway flavor"? Yes, in a chalk-outline kettle suspended over the Thames. Yes! we are taking a kettle cruise to England with just one box of Knorr beef noodle soup. Amazing, isn't it? Even more amazing is the ad copy:

Savor the merrie atmosphere of England! You can do it tonight...simply treat your family to new Knorr Beef Noodle Soup Mix. Even an English "Beefeater" would say that this is extraordinary soup indeed...It's that easy to take your family on an exciting kettle cruise to England.

He really hates that soup, actually.
This really is very exciting. Misspelling "merry" makes it all seem so authentic. And getting a potential rave review from a Beefeater (haw haw, I get it, because it's beef soup!). Beefeaters, as you may know are the traditional guards at the Tower of London, also known as Yeoman Warders (you can click on the link to read more about them at my old pal Wikipedia). And somehow I don't think any of them would particularly care for this soup.

Because, you see, calling something "extraordinary" isn't necessarily a compliment. It's all in how the Beefeater says it, isn't it? And I have a feeling he'd say it in a rather ironic way, with telling pauses. "Oh - how...errr - how extraordinary." Just try to ignore (ig-Knorr!) his sarcasm as you climb back into that imaginary kettle and keep on cruising down the Thames.

6 comments:

missmacymay said...

You crack me up, love your humor. Thanks for the chuckle.

A Mom said...

great contents to read, i enjoyed reading it!

vanilla said...

How you take that copy apart! Just soup-er.

DrJulieAnn @ Modern Retro Woman said...

My favorite part is the "faraway flavor."

You know you've tasted something like it before but can't quite put your finger on it. What WAS it?? Because it certainly doesn't taste like beef!

The Hawg! said...

Beef noodle soup? Faraway flavor? That's too much, particularly since we're talking about England -- the culture from which ours largely sprang -- as an exotic, distant locale. The ad is a hoot on so many levels...

Marcheline said...

Let us hope that the Thames has not gotten into the soup - that would cause a faraway flavor, indeed. As in far away from good!