|LJ Vintage Ads|
But not, perhaps, the makings of a superb modern dinner. Unless you live in The Asphalt Jungle.* And even then, how are you going to juggle a bunch of little fancy cruets out in the middle of a jungle?
What in tarnation** (so to speak) is this ad trying to do? make us think about cooking with asphalt and tar and goopy bits of rocks and pebbles? Is this supposed to make Shell Oil look appetizing? If so, why? Why?
|John McAdam dislikes Asphalt Salad|
*The Asphalt Jungle (1950) is a film noir about a jewel heist; John huston directed it and Marilyn Monroe has a very small role in it, too. It's considered to be one of the most important crime films of the 1950s. Filled, you see, with tough guys. I'll bet they ate rocks and Shell Oil for breakfast!
**Late 18th century variation of "darnation" which was a euphemism for "damnation." See here, for example. And just what John McAdam (and you and I, too) might say if he was served this salad.
Note: There's a large version of this ad over at LiveJournal - just click the link to go check it out.