Thursday, April 5, 2012

A Basket Full of Raisins

Gallery of Graphic Design
I love old Sun-Maid Raisins ads. They are invariably cheery and self-confident. Yes, the kids are going to be so happy to see boxes of raisins when they are trick-or-treating. Remember that one? Well, Sun-Maid is ready to bet the farm (or the vineyard) that everyone longs to look into their Easter baskets and find - not delicious chocolate bunnies, or jelly beans, or malted milk eggs.

They want boxes of raisins.

Oh, those cunning little youngsters. They love finding that their Easter baskets are packed with boxes featuring a gal in a huge bonnet grinning at them - because they know that this can only mean more raisins.

Don't get me wrong, I have nothing against raisins. Really. They are good things, packed full of iron and vitamins and things. And they are just the ticket when you are making, say, a raisin cake.

But please: think of the delicious malted milk eggs. Or whatever seasonal treats you like. What's your favorite? Do tell!

No comments: