Saturday, April 21, 2012

An RC Cola and Moonpie For the Misbegotten

Big version of this 1942 ad is here
We've all been waiting for this for some time. I guess. Actress Irene Dunne is making this very important formal announcement about her favorite cola. We need to know this. It is clearly of national importance. For some time now, we've all been going about our days thinking: I wonder which cola Irene Dunne likes the best? If I knew this, everything else would fall into place.

Actress and soda expert Irene Dunne (1898-1990) was nominated as Best Actress five times but never won an Oscar, which is really too bad. She was in loads of movies, such as Life With Father in 1947 and Roberta in 1935 (in which she sang "Smoke Gets in Your Eyes"). And lots of other things, too - just check out the Wikipedia article at the link for the whole lot.

So, live from her boudoir Somewhere In Hollywood, Irene tells us that in fact she prefers Royal Crown Cola. Now because Irene is such a fancy, sophisticated person, she actually did a formal taste test of every cola that was available back in 1942. Oh, yes she did! But she did it the fancy way. She got dressed up in her best dark green lounging outfit and her silver heels. Made sure that she put the cola on ice in a Waterford crystal bowl. Got out the matching tumblers. Posed on the cream chaise longue as she pours out some Royal Crown without even looking down. Careful, Miss Dunne! Cola stains are tough to get out of cream upholstery.

As for Royal Crown Cola, it was first made in 1904 in Columbus, Georgia. In the 1950s, an RC Cola and a moonpie was a popular snack in the South. There was even a song by Big Bill Lister ("Radio's Tallest Singing Cowboy," for what it's worth) called "Gimme an RC Cola and a Moonpie," from 1951. A moonpie was and is a delicious treat made of large round graham crackers sandwiched with marshmallow fluff and coated in either chocolate (the usual coating), banana, strawberry or coconut.

I would love to see Miss Dunne making an advertising pitch for this. A moonpie (first made - and still made! - by the Chattanooga Bakery in the 1920s) is just what she needs in the picture above, doesn't she? Give this lady a moonpie (on a Waterford plate) and a sterling silver knife and fork immediately!

[Title from the rather depressing Eugene O'Neill play A Moon for the Misbegotten. A few RC Colas and moonpies would not have gone amiss, as they say, with the characters in this. Too bad Irene Dunne wasn't in it, but she wasn't. This title was pretty much the first thing that popped into my head at that desperate what'll-I-call-this-one moment, you fellow bloggers know what I mean - that moment. So I went for it, etc.]

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