|Big version of this 1942 ad is here|
Actress and soda expert Irene Dunne (1898-1990) was nominated as Best Actress five times but never won an Oscar, which is really too bad. She was in loads of movies, such as Life With Father in 1947 and Roberta in 1935 (in which she sang "Smoke Gets in Your Eyes"). And lots of other things, too - just check out the Wikipedia article at the link for the whole lot.
So, live from her boudoir Somewhere In Hollywood, Irene tells us that in fact she prefers Royal Crown Cola. Now because Irene is such a fancy, sophisticated person, she actually did a formal taste test of every cola that was available back in 1942. Oh, yes she did! But she did it the fancy way. She got dressed up in her best dark green lounging outfit and her silver heels. Made sure that she put the cola on ice in a Waterford crystal bowl. Got out the matching tumblers. Posed on the cream chaise longue as she pours out some Royal Crown without even looking down. Careful, Miss Dunne! Cola stains are tough to get out of cream upholstery.
I would love to see Miss Dunne making an advertising pitch for this. A moonpie (first made - and still made! - by the Chattanooga Bakery in the 1920s) is just what she needs in the picture above, doesn't she? Give this lady a moonpie (on a Waterford plate) and a sterling silver knife and fork immediately!
[Title from the rather depressing Eugene O'Neill play A Moon for the Misbegotten. A few RC Colas and moonpies would not have gone amiss, as they say, with the characters in this. Too bad Irene Dunne wasn't in it, but she wasn't. This title was pretty much the first thing that popped into my head at that desperate what'll-I-call-this-one moment, you fellow bloggers know what I mean - that moment. So I went for it, etc.]