Wednesday, May 2, 2012
The One That's In
Clearly, he thinks he is In. You can just tell. The silly sunglasses. The perfectly shellacked hair. And of course, the white turtleneck. Turtlenecks were the mark of the ersatz cool guy of the late 60s and 70s. This ad is from 1969, so he's right on trend, as they say.
I suppose the answer is (c), both of them. You know, because it's a witty ad. He's in and cool because he smokes Silva Thins. And she's in, as in in his mind - or maybe he is in hers - also due to the Silva Thins. Or maybe the Silva Thin itself is the One That's In. Which is also quite silly. Perfectly in keeping with this ad.