Wednesday, May 2, 2012

The One That's In

Today's extremely important and probing question is, who exactly is The One That's In? The doofus with the cigarette? Or perhaps it is the ghostly lady who has very unfortunately got stuck inside his esophagus and is moodily staring at his nostrils. That large earring she has on is a bit worrying, in any case. Sharp edges, and all that. But perhaps since it is a ghostly earring, it won't matter.

Clearly, he thinks he is In. You can just tell. The silly sunglasses. The perfectly shellacked hair. And of course, the white turtleneck. Turtlenecks were the mark of the ersatz cool guy of the late 60s and 70s. This ad is from 1969, so he's right on trend, as they say.

I suppose the answer is (c), both of them. You know, because it's a witty ad. He's in and cool because he smokes Silva Thins. And she's in, as in in his mind - or maybe he is in hers - also due to the Silva Thins. Or maybe the Silva Thin itself is the One That's In. Which is also quite silly. Perfectly in keeping with this ad.

1 comment:

Mae West NYC said...

This one always looked so GANGSTER!!