Saturday, June 23, 2012
Thrills For Breakfast
Ah, the good old days. If it was only that simple now. If you want to thrill the family at breakfast these days, you probably have to dress up in your favorite Copacabana stage costume and serve them flambéed French toast decorated with sparklers. While turning cartwheels.
In 1939, all you had to do was slap a bowl of Rice Krispies on the table and call it a day. Why, they're Oven-Popped, kids. So Crisp They Crackle in Cream. There's some beautiful poetry right there.
The Snap, Crackle and Pop mascots were around in 1939 but only just - so even though this advertisement is from 1939, they aren't in it. I don't know why. Maybe they were busy writing the beautiful ad copy.
But if you aren't busy - and you're really bored - maybe you'd like to try Kelloggs' invitation to make a "simple test" of your breakfast's ability (or lack thereof) to congeal into mush. Sounds fun, doesn't it. Just make yourself a bowl of Rice Krispies and milk and....leave it for two hours. Two hours! If I leave Rice Krispies for two minutes they are starting to sink and look sad and defeated. Just like me right before that first cup of coffee. So imagine what they're going to look like after two hours.
You can write "Still Floating!" in happy yellow script, but it doesn't change anything. "Won't Mush Down in the Bottom of Your Dish," indeed. That's precisely what they do, you know.
But my favorite part of this ad is the striped boy at the bottom, caught in mid-spoonful, saying "Gee, Mom, what's that funny little noise?" Well, kid, it could be any number of things. There's a joke in there somewhere. Maybe at the bottom of the bowl, congealing into mush. Just like my brain on a Saturday morning! Yeah, that's it.