Saturday, September 8, 2012

Runaround Spice

LJ Vintage Ads
Oh hello there, McCormick spice jars. Why don't you stay put?  I know for a fact that the McCormick jars I remember from the 60s (this ad is from 1964 by the way) stayed put. They were pretty dusty, as I recall. They really weren't getting out and about. Not even in the kitchen. That's because they only jumped down from the spice rack at Christmas time when we made cookies. Otherwise, they stayed where they were.

There are a couple of amusing retro spices in this picture (you can click on the link for a better look) - Charcoal Seasoning and Season All in particular. Season All (which I'd never heard of before, but it is still around) is a seasoned salt which contains stuff like chili pepper, black pepper, celery seed, nutmeg, coriander, onion, paprika and garlic. Basically, if you had this, you could let the other spices go wander around town, hit a few bars, maybe go to a concert. Season All was all you needed.

As for the Charcoal Seasoning (now known as Char Broil and Grill Seasoning, which is sounds more like delicious grilled meals and less like a bag of charcoals), you put it on stuff you wanted to grill. The modern stuff has salt, sugar, garlic, onion and caramel color to make it black, among other ingredients. The 1964 version was probably like that, too.

This ad really brought back the memory of my mother's all-McCormick spice collection, which sat on some glass shelves at one end of the galley kitchen. A galley kitchen, as you probably know if you live in an apartment, is a little hallway with kitchen stuff in it. The McCormicks could run away in either direction, if they liked.

As I was thinking of a title, I also thought of the song "Runaround Sue" by Dion and the Belmonts. The McCormick spice jar theme song! So here's the YouTube clip:

1 comment:

Anonymous said...

Interesting!
If you look closely at the top portion of the spice rack, you'll see the logo for the Spice Islands brand of spices...in a McCormack ad, no less. We had that very same spice rack.