One of the most famous advertising sign campaigns - and one of the most successful - was the Burma-Shave campaign. Burma-Shave was a men's shaving cream first marketed in 1925. The original product, a lotion, had been advertised as having special ingredients that came from, among other places, Burma. A lot of medicines and cosmetics of that era (and earlier) implied that they contained exotic ingredients - such as Pompeian [sic] Massage Cream and Gouraud's Oriental Cream and Magic Beautifier. But this didn't seem to be working for the Burma-Vita Company.
Does your husband/Misbehave/Grunt and grumble/Rant and rave/Shoot the brute some/Burma-Shave
If you dislike/Big traffic fines/Slow down/Till you/Can read our signs/Burma-Shave
Over the decades the number of signs decreased, and by the middle of the 1960s the Burma-Shave signs were gone forever. But they will always be remembered for being some of the most effective commercial signs ever created.
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