Wednesday, August 19, 2015

The Secret of Inner Pep

Life, Dec. 11, 1939
Oh, look. You married a chewed-up pipe and a pair of slippers, somewhat the worse for wear. And this has driven you to wear a housedress printed with x's and o's. Are they hugs and kisses, or a tic tac toe game gone horribly wrong?

But Pep cereal will fix all your problems. Made from whole wheat, and manufactured by Kellogg's, starting in 1923. Fortified with many amazing vitamins. And since it's 1939 already, lady, you ought to know about Pep and its amazing properties.

The Little Rascals advertised Pep in 1928, posing with - I think it's a tuba. Oh wait - just looked it up. It is probably a sousaphone. Named for John Philip Sousa, the Victorian-era American bandleader and "March King" who composed many loud stirring tunes (including the one used in the opening of Monty Python's Flying Circus - that one is called "The Liberty Bell").

Not exactly what you want first thing in the morning. You want coffee and peace and quiet, right?  Not a lot of  excited children clustered around a large brass instrument. But maybe if you were eating a bowl of Pep you'd like it. Remarkable cereal, Pep.

John Philip Sousa has a sharp hat but needs Pep!
During the Second World War, you could find button pins as prizes in Pep cereal and they are very collectible now. Many had cartoon characters on them. This one, below, has Superman on it - he was featured in Pep advertising, too. Because if anyone knows about needing energy to do stuff, it is Superman.

Pep wasn't as popular in later years and by the end of the 1970s it was discontinued.

The Little Rascals ad is from Wikipedia (so is my buddy John Philip) and the Superman button is from eBay here, where there are tons more of the pin buttons. They are really cute, and I wish I could find them in modern cereal boxes. I am sure it would pep me up no end. Especially if I was also drinking some coffee.




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